I am a product and marketing professional with over 15 years of experience helping world class brands succeed in international markets.

My expertise includes developing and commercializing branded products from concept to launch, and to direct international marketing efforts in alignment with brand strategy.

I am also fascinated by the Internet and social media, and their potential as a cost-effective platform to spread ideas and build powerful personal and small business brands.

My experience includes 12 years with The Stanley Works, a Fortune 500 company in the consumer products category, in different international product management and marketing positions.  Also, three years as area sales manager for L'Oreal, where I was in charge of sales of the Lancôme brand in Mexico and the Caribbean.

I am a graduate of the University of Miami (MBA in Marketing and International Business, '92) and of the Pontificia Universidad Católica del Perú (BSc Industrial Engineering, '86).

Areas of expertise:

• Product Development
• Product Management
• Branding
• Marketing Strategy
• Corporate Identity
• Presentation Design
• Blogging
• Business Writing
• Internet Marketing
• Social Media

For more information, visit my LinkedIn profile.